Headquartered in the Heritage Rose District of New York City, Broadway Housing Communities has been an enduring protector of the rights of New York City’s homeless for four decades.The organization has provided quality housing to those in need, has connected underserved communities with access to the arts, and has afforded countless individuals pathways out of poverty.Identity, Motion, Event All that BHC has achieved is owed to the pioneering work of their founder and leader of forty years, Ellen Baxter. To celebrate this landmark moment, BHC approached Champions Design to develop an event identity for 2023’s Annual Gala. BHC@40 is centered around the motif of the blooming flower. Tending to a garden was a common metaphor in Ellen’s work. TeamPartner: Jennifer Kinon Design Director: Michael McCaughley Designers: Michael Penda, Amira Lin, Preston Thompson Strategists: Justine Olivia Marks, Paulina Alvarado Serrano Producer: Haley Kattner Allen Photography: Ryan Jenq