Eater

Launched in 2005, Eater exists to help people eat out better, wherever they are or wherever they are going.

As the brand evolved from a website-first publisher into an app-driven platform with in-person experiences, it required an identity system that could strengthen its digital presence while operating confidently beyond the screen.

Champions was brought in to focus and elevate the existing brand equities. By developing a custom typeface with Tobias Frere-Jones and introducing a system of shapes, patterns, and symbols, Eater’s new visual language undeniably telegraphs food and community.

Identity, Iconography

TeamPartner: Jennifer Kinon
Creative Director: Michael McCaughley
Lead Designer: Michael Penda
Lead Strategist: Paulina Alvarado Serrano
Producer: Haley Kattner Allen
Logo and Type Design: Tobias Frere-Jones
Motion: Zipeng Zhu

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