Branding and package design for a Wilmington, NC based coffee roastery that operates out of a refurbished shipping container. New Town Roastery is the cousin brand to End of Days Distillery, a premium craft spirits operation also in Wilmington. Work done through Creature Theory. Photography by Matt Ray.Logo, Identity, Packaging Founded by proud and experienced locals, New Town deserved a visual identity that carried a strong sense of heritage and local craftsmanship.Since their primary location is inside a refurbished shipping container, the logo and visual language were created in the aesthetic of mid-19th-century industrialism, with a contemporary spin and focus on the hand-roasted nature of their coffee.