Headquartered in the Twin Cities, Minnesota, Allweather Roof needed a fun identity for a fun idea: a concession trailer driving around town, serving coffee sourced from Mexican farmers. With a large Hispanic workforce in their company and industry, Allweather Roof’s initiative is a means to further engage with their community.
Drawing inspiration from the color variation found in terracotta roofing tiles, the Rusted Roof identity introduces a vibrant pattern and fun mascot to adorn the truck as it delivers coffee all across the Twin Cities.
Work done at Gardner Design. TeamCreative Director: Bill Gardner Designer: Michael Penda Producer: Toni Gaston Trailer Fabrication: Allweather Roof